On May 31, 2010, Tony Hayward (CEO of BP) told reporters that he was sorry how the spill was disrupting so many lives; however, he finished it off with how he would like his own life back. The reason this was so controversial was because it came soon after 11 men lost their lives in one of his oil pipe accidents. Also, it made it seem like he was personally suffering as much as the people whose livelihood depended on the Gulf. It made him come off as arrogant and ignorant of the severity of the situation.
http://www.huffingtonpost.com/2010/06/02/bp-ceo-tony-hayward-apologizes-life-back_n_597966.html
So Tony Hayward broke one of the six rules by trying to control the emotions of the audience of the apology, I gather. Did he ever give a revised or improved apology?
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