Effect of Tiger Woods Apology

An earlier apology would have only helped his case. By waiting so long to issue a formal apology, it only allowed the speculation to grow, further damaging his image. Not only that, as the speculation and bad press grew, the worse his image became. This caused many of his sponsors to pull out from him. This also affected his golf games itself, considering much of golf is a mental game. An earlier apology would've ended the speculation and allowed the healing process to happen faster, salvaging part of his image and sponsorship.